After almost a decade of templated KFC ads, it was time for a change-up.

Eating delicious fried chicken is inherently messy, it’s slightly difficult to eat and not conducive to multitasking. That’s exactly why we love it.

We decided to reinvent the famous Finger Lickin’ Good tagline for a new age while showing Australians eating their KFC wherever they are, whoever they’re with, face first.